Postby dognose » Sat Nov 29, 2014 6:07 am
The Jewelry and Silverware Trade in China
Report by Trade Commissioner Lynn W. Meekins Throws Interesting Sidelights on Types of Jewelry Preferred
The jewelry and silverware market in China is the subject of a report written recently by Trade Commissioner Lynn W. Meekins and sent to the Bureau of Foreign and Domestic Commerce at Washington, D. C. This interesting review which appeared in a current issue of the Consular Report reads as follows:
"Chinese tastes differ radically from American and European preferences in jewelry and silverware. As a result, the market in China for American goods of this class may be said to be limited practically to the foreign colony and to the comparatively few Chinese who have been abroad and have developed a liking for foreign articles. With 10,000 Americans and more than 25,000 Europeans now residing in China (all with a high average purchasing power), there is measurable demand for the products of American jewelry and silverware manufacturers, but the interesting variety of wares produced by Chinese gold and silversmiths naturally commands the market, and it would seem worth while for American manufacturers to investigate the feasibility of duplicating these native types of goods.
"Although frequent reference is made to the low purchasing power of the Chinese, the commercial development of China is gradually increasing the prosperity of the merchant class, and they purchase jewelry when occasion arises. This fact is attested by the elaborate establishments of native jewelers, goldsmiths, and silversmiths in Shanghai, Peking, and other cities, which carry on an extensive business. The custom of sending gifts for Chinese holidays, festivals, weddings, and birthdays is a noteworthy factor in the jewelry and silverware trade.
"Jewelry and silverware of foreign manufacture are sold in China by foreign wholesale and retail dealers and by Chinese and European department stores. As a rule the general import houses do not handle these lines, but manufacturers' agents and commission houses do. The American manufacturer may arrange with an agent or a commission house for representation, or he may sell direct to dealers. Traveling salesmen, working through an agency in China, are the best means of developing business. Keen competition is being experienced from European sources; particularly Great Britain, France, and Germany, and most of the foreign dealers in China carry ample stocks of European jewelry and silverware to the exclusion of American lines.
"The Chinese prefer ornate, heavily embossed jewelry to that of simple design. As the import figures indicate, the call for gold-filled and plated articles is greater than that for solid gold, silver, and platinum wares. These include rings, chains, earrings, bracelets, and hair ornaments.
"Diamonds and pearls are the favorite stones, with jade also figuring prominently in settings. Jade brought from Burma is carved in Canton, Peking, and Soochow. Soapstone, resembling colored marble, is used as a substitute, especially in the form of carved ornaments. Diamond rings have been increasing in popularity of late years. Pearl and jade rings, earrings, necklaces, and hair ornaments have a wide sale, it is reported.
"Chinese rings are clumsy as compared with ours. The stones are very large and the settings extremely crude. Nearly all Chinese women and girls wear hair ornaments of some kind. Ornamental combs are popular, and women of the well-to-do classes usually wear bracelets. Wrist watches are sold in considerable quantities.
"Very little gold and scarcely any silver are produced in China, so these metals must be imported, and the price of native-made articles is affected considerably.
"According to the Chinese maritime customs returns, imports of jewelry, goldware, and silverware into China in 1918 were valued at $52,556; in 1919, $82,428; and in 1920, $134,307. Imports of plated jewelry (gold, silver, nickel, etc.) amounted to $285,262 in 1918, $397,883 in 1919, and $382,259 in 1920.
"The percentage of Chinese who have adopted foreign dress is small, and the market for hat pins, scarf pins, cuff links, shirt studs, collar buttons, and similar articles is restricted to the foreign population. Such novelties as gold and silver pens and pencils, pocketknives, cigarette cases, and vanity cases have not a very extensive sale.
"It should be remembered that Chinese customs do not involve the use of the tableware with which Americans are familiar. On the Chinese Government railways and on coastwise and river steamers the tableware is of low quality–steel knives with bone handles, plated forks, and spoons. The same is true in most of the hotels in China.
"American manufacturers of rings, chains, earrings, bracelets, silver vases, and picture frames might well obtain samples of the kinds most popular in China and determine the practicability of making them in the United States. It is in these native-style articles that most of the business is done.
"Chinese gold and silversmiths turn out for the most part a thin product easily bent and broken. The reason is that pure metal, with little or no alloy, is used. Native craftsmen throughout China make many types of jewelry and silverware. So far as known, however, there are no factories using modern machinery.
Source: The Jewelers' Circular - 23rd August 1922
Trev.