The Watson Co., Attleboro, Mass., has inaugurated a sterling silver prize contest to all men and women of 18 years and over with the exception of employees of the Watson Co., and professional advertising men and women.
To compete in the contest, contestants are to submit a letter containing their views and impressions of the Watson pattern which personally most appeals to them. The pattern must be one of the 10 pictures in the advertisements of the Watson Co in the October, November and December issues of Vogue, Harper’s Bazar, and House Beautiful. A second and third choice should also be indicated, and brief reasons assigned for these.
No definite limitation has been assigned as to the length of these letters but it is urged that contestants be brief and it is suggested that 1,000 words should be ample. The ideas expressed are what count; not a professional presentation. Contestants are urged to inspect the designs at jewelry stores and thus gain a far better idea of the beauty and charm of each pattern by actually handling the silver itself. To be eligible for consideration in the contest, all letters must be post-marked not later than midnight of Dec. 15, 1928. Each participant agrees, by the act of submitting his or her letter, to accept the decisions of the contest judges as final. The winning letters will be published and the company reserves the future right to use all or part of any letter in its advertising.
The judges of the contest will be R. F. Crawford, manager of the Watson Co., Attleboro, Mass.; Mrs. Grover C. Richards, from the woman’s point of view, Attleboro, Mass.; Miss Venetia Arden, from the woman’s point of view, Attleboro, Mass.; John W. Odlin, Advertising Counselor, Worcester, Mass., and William C. Buchanan, Advertising Counselor, Boston, Mass.
The first prize consists of a chest containing 128 pieces of Watson sterling tableware; the second prize, a mahogany and velvet-lined chest containing 36 pieces of any of the 10 Watson sterling patterns; third prize, after-dinner sterling coffee set, and fourth prize, a sterling silver reproduction of a pitcher of Paul Revere design. In addition to each of 100 persons submitting letters of most merit will be awarded a Watson sterling teaspoon of any, pattern they may choose.
Source: The Jewelers' Circular - 25th October 1928
Dona La Palm, while working at the press in the factory of the Watson- Newell Co., last week, lost one of his fingers, which was severed close to the hand.