Information Regarding the Rockford Silver Plate Co.

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Rockford Silver Plate Company - Rockford, Ill. - 1915

'THE WHITTIER'

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Sheets-Rockford Silver Co. - Rockford, Ill. - 1930

'CLAYBORNE'

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Sheets-Rockford Silver Co. - Rockford, Ill. - 1931

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Silver Plate That Will Not Tarnish

Silver-plated tableware that will not blacken or tarnish, the invention of which recently was announced in a nation-wide Associated Press dispatch, will be placed on the market immediately, according to Raymond W. Sheets, president of the Sheets- Rockford Silver Co., Rockford, Ill. , inventor of the process.

As convincing proof of his claims Mr. Sheets has on display in his office pieces of hollow and flatware which either have been in constant use or exposed with rubber bands around them for many months, and which show no signs of blackening or tarnishing. The ware, which has a bluish-white caste
similar to that of polished solid silver will be introduced to the trade as "Sheets Tarnishproof Silver Plate."

Source: The Jewelers' Circular - March 1931

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Rockford Silver Plate Co. - Rockford, Ill. - 1902

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Rockford Silver Plate Co. - Rockford, Ill. - 1897

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Rockford Silver Plate Co. - Rockford, Ill. - 1906

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CHICAGO

J. A. Gulbrandsen, representing the Sheets-Rockford Silver Co., Rockford, IIl., left Chicago last Sunday for Milwaukee, where he will spend some time calling on the trade before making his Northwest trip. Mr. Gulbrandsen spent three weeks in Chicago with a large display at the Palmer House, and reports having had a very good business.

Source: The Jewelers' Circular - 9th March 1927

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Rockford Silver Plate Co. - Rockford, Ill. - 1911

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Rockford Silver Plate Co. - Rockford, Ill. - 1910

FAIROAKS

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Henry M. Avery, a South Haven jeweler, sold "Avery Beach" to George B. Kelley, of Rockford, Ill., the secretary and treasurer of the Rockford Silver Plate Company. The figure named in the purchase was $12,000.

Source: The Keystone - December 1894

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Rockford Silver Plate Company - Rockford, Ill. - 1912

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Among the callers at the offices of The Jewelers' Circular last week was R. W. Sheets of the Sheets-Rockford Silver Co., Rockford, Ill. Mr. Sheets is stopping with a brother in Montclair, N. J.

Source: The Jewelers' Circular - 8th November 1928

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ART MODERNE SILVERWARE



Sheets-Rockford Silver Co. Introduces New Art Moderne Pattern

Among the many splendid new silverware designs now being shown is the new Art Moderne pattern designed and manufactured by the Sheets-Rockford Silver Co., Rockford, Ill. This new Art Moderne motif has been designed to keep step with the present day modern trend. In working out this motif, the designer has attempted to meet present day demands for unusual lines together with a touch of color. This pattern, while modern in spirit, is a happy medium between the conservative and radical viewpoints of modern art. While the lines are simple in the extreme, at the same time the delicate teuch of the designer has kept them from being severe.

Like all Sheets-Rockford silver plate, this new pattern is extremely heavily silver plated on nickel silver blanks of unusual weight. Color has been injected into the design in the form of green bakelite handles, this material being selected not only because of its high quality and beautiful appearance, but also because it is not susceptible to variations of temperature or weather. Color is used rather sparingly in this design so that it does not in any way detract from the beauty and luster of the silver itself.

The Art Moderne pattern met with instantaneous success all over the country. So popular has this design become that it has been necessary for Sheets-Rockford Silver Co. to devote one department entirely to the manufacture of this pattern.

Among the pieces which are included in the new Art Moderne motif are a dessert set, a coffee set, a well and tree, a vegetable, a sandwich, bread, a chop tray, a water pitcher, and a gravy boat.

Source: The Jewelers' Circular - 20th September 1928

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