The Alexander Company, jewelers and silversmiths, who opened their store about the middle of September, are doing well. They report trade as not very rushing, but there seems to be a pretty steady stream of it. They cater to the upper class in Boston. A description of their beautiful store on West street, may be interesting. It is furnished in the old colonial style of light paint and frescoes, and the general appearance is cheery and business like. A new departure in the matter of show cases is one of the features of the new establishment. They carry out the idea of the other fittings and are of solid mahogany, square, and very deep, thereby giving the goods much better showing. The cases rest on tables with massive legs. Another good feature is the diversion of the store by means of a partierre. In the rear apartment is a very heavy, solid mahogany table, covered with a beautiful silk damask cloth. When a number of persons come in and ask to see silverware, the curtain is drawn, chairs are drawn around the table and the ware is set out on the damask, which adds to the beauty of the silver. This company carry only the finest stock, mostly solid ware, and the only plate kept is Gorham ware. Mr. Alexander, the head of the company, was, for many years, in charge of the solid silver department at Shreeve, Crump & Low’s, and has a thorough knowledge of the business.
Source: The Jewelers' Circular and Horological Review - December 1889