Another type of book aimed directly at the housekeeper is best represented by the Wallace Hostess Book, issued by the R. Wallace and Sons Mfg. Co., maker of silverware. It costs fifty cents and is featured in the company’s advertising.
This is really a text book on household etiquette. Printed on a very good quality of paper, bound in stiff board covers, its front cover an illustration by a well-known artist, this book is in make-up and contents really attractive. In fact, it is one of the finest examples of what the book offered for sale should be.
The writer, an authority on household affairs, has written the text with the young hostess especially in mind. Any possible question that might arise in the bride's mind seems to be answered. There are chapters on hospitality, on weddings, on table arrangement and service for all kinds of meals from the informal breakfast to the most formal dinner, and a dozen other kindred subjects on which the young housekeeper desires especially to be informed. All in all the book is a complete guide to the hostess, as its name implies.
The company has not made the mistake of featuring its own name too extensively. Wallace silverware is only incidental, and the book seems very unlike a piece of advertising matter. But it is good advertising, as results have proved. It could not have been published, however, had the company been forced to offer it free.
Source: Printers' Ink Monthly - May 1921