Postby dognose » Mon Jun 15, 2015 6:00 am
The Gorham Manufacturing Company's New Building
In our issue of last month we made a brief allusion to the new building of the Gorham Manufacturing Company, at Nineteenth street and Broadway. At that time the Company was not fully settled in its new quarters; carpenters, cabinet-makers, painters, plumbers and other workmen were in the building at work, and it was impossible to obtain a realizing sense of the elegance of the interior, or even of the building itself. Now that the Company is fully settled in one of the finest structures in the country occupied by the jewelry trade, their establishment is entitled to more than a brief notice, as it affords another illustration of the energy and enterprise that characterize this company.
The building, which is of brick with terra-cotta trimmings, is built in the old Dutch style of architecture. It stands very high and has a frontage of 55 feet on Broadway and 120 feet on Nineteenth Street. Seen from Union Square, with its oddly-shaped tower of clay, casting long shadows on the buildings beneath, the scene is highly suggestive of the streets of old Antwerp. There are eight stories in the building, three of which are devoted to the business of the Gorham Company alone. The basement has been utilized principally as a stock room. Here duplicates of every piece of silver and plate shown in the two immense warerooms overhead are constantly kept on hand. Departments for polishing, charging, packing and shipping goods are also located in the basement.
The floor above is devoted exclusively to the exposition of goods sold at retail. The principal entrance is from Broadway. It consists of a most commodious and unusually high vestibule, with an oddly designed floor of tiling, flanked on either side by an immense show window. The doors, which consist of highly polished solid mahogany and heavy bevelled French plate glass, are especially noticeable for their design. This consists of a large center plate set around with small squares. On entering, three long lines of showcases meet the eye. On the right, there extend the whole length of the building the wall cases. These sparkle with their valuable contents of crystal and silverware. Only Gorham plate is here exposed. Two rows of cases run the entire length of the room down its center; at each end a rounded case abuts these longitudinally arranged, and the effect is that of two immense crystal horse-shoes, placed foot to foot. On the left, six alcove cases, standing eight feet high, are arranged for the display of sterling silver. The wood-work about the room and of the appointments is all alike, and is of solid, highly polished mahogany. Nine immense iron pillars finished in bronze lend additional attraction and security to the room. Around these pillars there have been arranged numerous incandescent burners of oddly designed patterns and their rays glint among the highly polished contents of the cases. The show windows are not deep, but are uniform in their fronts with the other windows of the building and are highly ornate at the back in railings of twisted brass and bronze.
On the second floor are situated the wholesale show rooms and offices. Large upright standard cases extend the full length of the room down the center, while alcove cases, between which are arranged show tables, desks and chairs, line the sides and front. An elevator and broad staircase of iron and marble render the ascent more easy. Altogether there is not a more elegantly appointed house in the city.
Source: The Jewelers' Circular and Horological Review - July 1884
Trev.