Postby dognose » Sat Sep 25, 2021 12:03 pm
THE BRITISH INDUSTRIES FAIR - 1952
London
Jewellers and Silversmiths Book Extra Space for 1952 B.I.F.
The National Jewellers’ Association announces that more than 120 firms of jewellers, silversmiths and allied trades have booked space at the 1952 British Industries Fair to be held from May 5 to 16.
For the 1951 Festival Year Fair a total of 142 firms staged a special exposition of the industry’s craft and latest productions, occupying 30,361 sq. ft. of stand space. Already the space booked for 1952 has exceeded 32,000 sq. ft.
Designs for the layout of what is popularly called “ Millionaires’ Row ” in the National Hall at Olympia, London, are not yet complete. Several changes are anticipated this year. One innovation visualised by the two trade associations is a centrally-placed composite booth to be shared with the National Jewellers’ Association. The booth would provide a central bureau where buyers and press from home and overseas could obtain the fullest information of exhibits and exhibiting firms and also details of sections of the industry not represented within the Fair.
The National Jewellers’ Association state that in spite of difficulties which beset jewellers, silversmiths and horologists at the present time, individual members of the industry are keeping well up with contemporary design to meet the newest trends of fashion and public taste in all parts of the world. Buyers visiting the 1952 British Industries Fair will find firms maintaining a bold and optimistic outlook,
Although a large number of new developments are now in course of preparation for the next British Industries Fair many details will not be known until early in the New Year. Nevertheless, the National Jewellers’ Association are able to point to some interesting new lines in the field of costume jewellery, watches, and cutlery.
A number of leading firms will show completely new ranges of costume jewellery. These will feature some of the latest imitation stones, such as very fine synthetic moonstones and opals in modern settings. Other stones will be set in brooches, necklets, ear-rings and bracelets to match new claw settings designed for strength and durability. One well-known company will show imitation pearls of very fine quality, including three-row bracelets set on spring wire. The bracelets slip easily over the hand and are claimed to be much stronger and safer than roped pearls strung on thread.
Many new lines of watches, cases, straps and watch bracelets will be, shown—in all standards of gold, silver, rolled gold, nickel chrome and steel. One novel design of watch bracelets to be supplied in chromium, one-tenth quality rolled gold, 18 carat gold, or 9 carat gold metal lined, is a fully flexible snake pattern with a patented spring arrangement which allows the article to be pulled over the hand. There is no snap on the bracelet, but two long compression springs inside reduce the possibility of breakage to a minimum.
New lines shown by a firm specializing in the manufacture of scissors, tweezers and manicure sets will include fine leather scissor and manicure outfits which comprise three pairs of scissors in various sizes set in an attractive silk-lined zipper leather case.
Source: Board of Trade Journal - 24th November 1951
Trev.