Daniel Low & Co. - Salem, Mass.

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dognose
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Re: Daniel Low & Co. - Salem, Mass.

Postby dognose » Sun Dec 16, 2018 5:13 am

The Daniel Low Co., Salem, announces that its new Colonial Hall is now open to the public and that the double floor space permits a general enlargement of all departments throughout the store.

Source: The Jewelers' Circular - 26th December 1923

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dognose
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Re: Daniel Low & Co. - Salem, Mass.

Postby dognose » Fri Jul 19, 2019 5:00 am

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Daniel Low - Salem, Mass. - 1893

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Re: Daniel Low & Co. - Salem, Mass.

Postby dognose » Sun Jul 28, 2019 1:53 pm

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Daniel Low's - Salem, Mass. - 1930

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Re: Daniel Low & Co. - Salem, Mass.

Postby dognose » Thu Nov 21, 2019 5:05 am

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Daniel Low & Co. - Salem, Mass. - 1920

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dognose
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Re: Daniel Low & Co. - Salem, Mass.

Postby dognose » Thu Jan 16, 2020 4:12 am

An Innovation in Merchandising

Daniel Low & Co., Salem, Mass., have just opened a gift section known as "Colonial Hall."

Image

This is really a "room of gifts," comprising china, stationery, brassware, lamps, small pieces of furniture, mirrors, pictures and novelties. With this new feature, the concern's floor space is doubled.

Colonial Hall is located in the First Church building, recently purchased by the firm, which has occupied quarters here for 49 years. Colonial Hall is an innovation in jewelry salesrooms. A beautiful staircase with low broad treads that suggest ease in mounting, has been installed and takes the shopper up to the restful, roomy display section, which has been left as designed by the architect, with black walnut woodwork and Colonial yellow walls. Even a large old chandelier hangs from the center of the ceiling, but made brilliant by the illumination of 240 glass prisms. Up at the left was an organ loft, which is now an alcove bordered by the mezzanine, on which antique, graceful furniture is shown. During the holiday season a Christmas tree was shown in this part of the store, in attractive Yuletide array.

The first meeting house in Salem was built on the spot now occupied by the firm, in 1634. The original title was given nearly 300 years ago, and now the first new deed is recorded. The historical atmosphere alone that surrounds the new purchase will undoubtedly prove a helpful advertising factor.


Source: The Jewelers' Circular - 13th February 1924

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dognose
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Re: Daniel Low & Co. - Salem, Mass.

Postby dognose » Fri Apr 10, 2020 3:59 am

Image
Daniel Low - Salem, Mass. - 1891

'The Lexington Spoon'

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Re: Daniel Low & Co. - Salem, Mass.

Postby dognose » Sat Apr 25, 2020 2:53 am

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Daniel Low - Salem, Mass. - 1891

'The Leif Ericson Spoon'

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