MESSRS. JENNENS & CO., LTD.,
56, CONDUIT STREET, LONDON, W. and at BIRMINGHAM.
Among the specialised industries in which London has long enjoyed distinction, the manufacture of Army accoutrements is noteworthy. It is natural, no doubt, that the metropolis, as the seat of military and naval administration, should have taken the lead in this trade ; but the high standard of production maintained has also been a great factor in securing that lead, and has created business interests so extensive that London manufacturers of the class of goods referred to have important connections in the most distant markets, as well as at home. Messrs Jennens & Co., Ltd., of Conduit Street, command particular notice as one of the oldest and foremost firms specialising in metal work as applied to the details of Army and Navy uniforms and equipments, their name being associated with work of the highest order in the manufacture of metal helmets and of all kinds of metal badges, buttons, etc., for military purposes. The history of this representative house covers a period of more than a century and a half, and it is of interest to note that the business has been uninterruptedly continued by the same family since its inception, the present directors being descendants of Mr. Charles Jeimens, who founded it in 1760. On May 16th, 1912, the firm became incorporated as a limited company, with a Board consisting of Mr. William Jennens, Mr. Lionel K. Jennens, and Mr. Keith Jennens, under whose personal direction all matters of management and working routine receive the same careful and experienced attention as heretofore. Facilities of production upon an extensive scale have been rendered necessary by the continuous growth of the business during so many years, and this requirement is met by the company's factory at Birmingham, where, as will be readily understood, metal-working operations such as Messrs. Jennens & Co., Ltd., are engaged in can be conducted under the most favourable conditions. Besides metal helmets of all the regulation patterns for the military service, this firm's manufactures include the following : cavalry pouches, belt ornaments, helmet fittings, pugri badges, cap badges, collar badges, shoulder titles, shoulder chains, whistles, bridle bosses, bridle buckles, menu stands, programme desks, and all descriptions of metal buttons. The range of work turned out in the button department is remarkable, embracing not only all military and naval requirements in this line, but also those of the diplomatic and consular services, together with buttons for Court dress, hunting, yachting and golfing attire. Highland costume, Liveries, and fancy dress. It is a proof of the fine organisation of the business that any badge worn in the British Army since 1799 can be reproduced by the firm, even though the client asking for the same cannot furnish an original pattern. Throughout the United Kingdom, Messrs. Jennens & Co.'s connections are of old standing, while their oversea relations have steadily increased in importance, and are particularly well established in India, Australia, South Africa and America. They are Army and Navy Contractors; and they hold the Royal Warrant of Appointment to His Majesty the King, having also been similarly honoured by the Prince Regent, the Duke of Kent, Queen Victoria, and King Edward VII. Telephone : Mayfair 36. Telegrams : " Milorman, Reg, London."
Source: The Business World - 1914