J. H. Birks, secretary-treasurer, and J. H. McKee, a director of Henry Birks & Son, Ltd., Montreal, are making a trip of inspection of the Birks stores, with a view of bringing the branch establishments more closely in touch with the head office. They are formulating a plan of placing in each store a complete stock of up-to-date goods direct from the larger buying centers. A Birks' buyer will be continually on the ground in the principal markets and will supply each branch with the latest novelties. When in Winnipeg recently in the course of their tour, J. H. Birks stated that all of the stores had done exceptionally well during the past year and that the Christmas trade was considerably ahead of the previous season. G. A. Birks, son of W. M. Birks, the vice-president of the company, will become a member of the Winnipeg staff.
Source: The Jewelers' Circular - 6th February 1924