mostly a marketing gimmick which many people might consider dangerously close to deception.
Hi K,
Can't say I see anything here that even approaches "close to deception", especially as it is clearly labeled in order to give you the precise specifications as to what you are getting - an item sheathed in gold to the level of 5% of its total weight - providing you with the knowledge that it will wear far better and longer than a gold electroplated piece.
Regards, Tom
ps. recently became aware that the 5% content is enough to warrant the buying up of gold filled items, by some precious metal scrappers, in order to recover it.
Here is the definition and the legal standards from a US Government website:
http://edocket.access.gpo.gov/cfr_2003/16cfr23.4.
(3) An industry product or part thereof on which there has been affixed on all significant surfaces by soldering, brazing, welding, or other mechanical means, a plating of gold alloy of not less than 10 karat fineness and of substantial thickness may be marked or described as "Gold Filled," "Gold Overlay," "Rolled Gold Plate"or an adequate abbreviation, when such plating constitutes at least 1/20th of the weight of the metal in the entire article and when the term is immediately preceded by a designation of the karat fineness of the plating which is of equal conspicuousness as the term used (for example, "14 Karat Gold Filled," "14 Kt. Gold Filled," "14 Kt. G.F.," "14 Kt. Gold Overlay," or "14K. R.G.P."). When conforming to all such requirements except the specified minimum of 1/20th of the weight of the metal in the entire article, the terms "Gold Overlay" and "Rolled Gold Plate" may be used when the karat fineness designation is immediately preceded by a fraction accurately disclosing the portion of the weight of the metal in the entire article accounted for by the plating, and when such fraction is of equal conspicuousness as the term used (for example, "1/40th 12 Kt. Rolled Gold Plate" or "1/40 12 Kt. R.G.P.").
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