DROZ, AMSTUTZ & Co.
Bombay and Calcutta
Messrs. Droz, Amstutz & Co. is one of the oldest and largest houses in India engaged in the importation of high-class watches and jewellery. The business was first established in Bombay in 1884 under the trade name, West End Watch Company, and it is under this designation that it is known to the general public throughout India as the seller of watches that bear its "West End" trade mark. The enormous sale of these watches is principally due to their suitability for use under the conditions peculiar to this country. The firm is also the proprietor of the "Popular," "Whitfield," and other special styles of watches specially adapted for the Indian market.
The firm is a very old established and well-known one in Switzerland, where it has a large factory engaged in the production of all kinds and styles of watches for export to all parts of the world.
Messrs. Droz, Amstutz & Co. deal principally in the watches of their own manufacture, but they also import all classes of Swiss watches, French and American clocks, etc. They have also recently added a special department for the importation of gold and silver jewellery of English and Continental manufacture, and have a very large and varied stock of articles of this description. They are also buyers of precious stones for export to Europe.
Owing to the great development of the business, the firm opened a branch in Calcutta a few years ago, where it carries on a similar business to that conducted in its Bombay establishment, the principal part of its sales in the Bengal Presidency and Burma being conducted by the Calcutta Office.
Source: The Cyclopedia of India: Biographical, Historical, Administrative, Commercial - Volume 2 - 1908