Hmm, the marks are quite a smudge, but yes alfa for St. Petersburg and possibly Ivan Arhanov 1895-1917. He made cigarette cases so why not matchbox covers too? But the initials can also beИА, ИД, ИЛ, НА.....МA......who knows?
Matchbox covers were very popular in Russia and elsewhere in a certain timeperiod. All possible surfaces were used.....several models and measures were available. Archarov Iwan A. is a well known maker of cigarette cases and matchbox covers in samorodok technique - he was also a supplier of Morozov. Here some photos for your better understanding:
I am since over 40 years a passionate collector of Russian silver (enamel, lacquer, niello) and my collection contains well over 1000 objects - paper mache and cutlery pieces not counted. I'm not saying this to boast - but to say that during that time I've learned many things that are not in any books. There are manufacturers who had to renew their punches not only because of the wear in the course of their professional life - but also for reasons of the optics. I can show punches of the most different manufacturers, which have changed in different years partly light - partly clearly. That would require the posting of countless photos - that's honestly too much work for me! In the respective literature usually only one punch is shown - without the year of issue etc. Collectors are aware of this problem that can sometimes occur and check exactly. Using the example of the Morozov cigar box, one can say / suspect the following: The manufacturer is known for making cigarette boxes (among other things). Samorodok was a fashionable innovation at that time and was made by many. Either Archarov used a newer punch - this punch was only used for products delivered to Morozov - or it is someone nobody knows. Very unlikely! Anyway, everything fits together completely - fortunately Morozov tolerated the punches of the respective manufacturers on the goods sold by him under his name. There are countless examples of this kind. The more you see - the more you know!