CHOW TAI FOOK
Chow Tai Fook Jewellery Co. Ltd.
38/F, New World Tower
16-18, Queen's Road
It's not a name that's very familiar in the west, but the world's largest jewellery business, as far as sales go, is that of the Hong Kong based firm of Chow Tai Fook. The business was established in 1929 in the former Portuguese colony of Macau by the goldsmith Chow Chi Yuen who named his business Chow Tai Fook, that roughly translates as good fortune.
Today the company has a incredible 1,700 outlets in Asia, nearly all in China, but also in Macau, Singapore,Taiwan, Malaysia, and fifty stores in Hong Kong alone, a figure that is only exceeded by Signet Jewelers (Kay Jewelers in the U.S. and H. Samuel in the UK) who have just over 1,800. Chow Tai Fook employ over 17,000 staff and also own a refinery and a diamond polishing facility in South Africa.
One of the marks used by Chow Tai Fook: